RobbinsKersten Direct, Boston, MA
Creative Director -- Provided strategic and creative fundraising, branding and content strategies, plans and copywriting for analog and digital direct response campaigns that often exceeded revenue goals and projections for donor acquisition, renewal, cultivation, major gifts and planned giving. Played a role in agency new business efforts. Served as creative director and writer for National Glaucoma Research, Waterkeeper Alliance, Multiple Sclerosis Association of America, Vietnam Veterans Memorial Fund, Lighthouse International, St. Francis House, Alzheimer's Disease Researchand American Diabetes Association

 Meyer Partners, Chicago, IL
Executive Creative Director -- Repositioned and rebranded the agency as an integrated, multi-channel direct response marketing and fundraising communications provider. Added new web and online revenue streams, including online advertising and media plans, social feed strategies, website audits with strategic and tactical plans. Reinforced agency positioning as industry thought-leader through published articles and public speaking. Played major role in agency new business acquisition efforts. Worked with client services team to enhance creative/client relationships and creative process. Hired and lead creative team. Directed, wrote and/or edited daily creative output.

Douglas Shaw & Associates, Chicago, IL
Creative Director -- Member of senior management and new business teams. Played principle role in acquiring agency’s two largest clients. Responsible for rebranding the agency. Introduced new agency-wide strategic and tactical approach to multi-channel fundraising and marketing communications that integrated traditional and emerging media for donor communications and brand-building. Hired, lead and managed creative department and budget. Responsible for directing day-to-day creative output. Contributed to annual strategic and tactical communications and fundraising plans for all clients.

Brickmill Marketing Services, Nashua, NH
Associate Creative Director/Copy -- Rebranded and repositioned the agency. Lead new business creative team. Responsible for directing and contributing to day-to-day creative.

 Directech/eMerge, Burlington, MA
Associate Creative Director/Copy – Direct, Web and e-marketing creative direction and copy writing for national telecommunications, technology and consumer services clients.

Holland Mark Edmund Ingalls, Boston, MA
Associate Creative Director/Copy –Member of direct response creative team at this second-largest ad agency in New England. Developed concepts and copy for a variety of national consumer goods and services clients.

FitForAll.com, Boston, MA
Director, Website Development – Responsible for content strategies, creative direction, and website copy writing for this pre-IPO health and fitness web startup.

Kelly Habib John, Boston, MA
Senior Copy Writer - Developed concepts and copy for a wide range of business, technology, consumer goods and services, healthcare, education and financial services clients.

 McDougall Associates, Peabody, MA
Senior Copy Writer – Developed concepts and copy for a variety of consumer services, insurance, healthcare and publishing clients.

Halyard Group, Salem, MA
Partner/V.P./Creative Director – Managed agency operations, directed creative and spearheaded new business.

JWG Associates, Wellesley, MA
Copy Chief – Hired, trained and lead and managed copy department, lead new business creative team, developed concepts and copy for a wide range of pharmaceutical, healthcare, technology, consumer goods and services, education, financial services, and publishing clients.

Spencer Bennett Nowak, Providence, RI
Senior Copy Writer – Served on new business team, developed concepts and copy for a wide range of business-to-business and business-to-consumer clients.

Petzold Advertising, Bedford, NH
Copy Writer - Played key role in winning agency's largest client. Developed concepts and copy for a variety of business-to-business and business-to-consumer clients.


URLS:

I have written and directed the following websites: redlobster.com, polaroid.com, teradata.com, salemfive.com, navisite.com, student.com, chadwicks.com, kingstongallery.com, douglasshaw.com, lutheranmissionariesandpilots.org, meyerpartners.com, richarddeveau.com, gdsdisplay.com, richarddeveauart.com, nvisia.com, paetzolddesign.com, raygraham.org, directmail.com, Intelligent Content Design.com


CREATIVE
AWARDS:

NEDMA / NH INTERNET AWARDS / GRANITEERS / DMA ECHO


EDUCATION:

Bentley College, Waltham, MA
Marketing major

Indiana University, Center of Philanthropy
 Certificate – The Fundamentals of Fundraising